Cycling Bargains - Pearson Boxing Day Sales Continues and Outlet with savings up to 70% off | Pearson Subscribers get an additional 10% off.

Was £100.00, NOW £30.00 (70% OFF)

Added 25 November, 2024 from Pearson Cycles.

Pearson Boxing Day Sales Continues and Outlet with savings up to 70% off | Pearson Subscribers get an additional 10% off.

Product Description

Pearson New Year Deals up to 70% off, Pearson Subscribers get an additional 10% off. A LEGACY THAT LASTS Pearson is officially recognised as the world’s oldest bicycle business. Now it is run by the fifth generation of the Pearson family, who strive to maintain the hard-won reputation established by our predecessors. From our origins in a blacksmith’s forge to Pearson Performance, our state-of-the-art premises, that reputation has been earned by offering the highest quality products and service and by building long-lasting customer relationships. OUR APPROACH At Pearson, we also believe cycling should be fun, a balm for body and soul. So, while we take cycling seriously, we don’t take ourselves too seriously. For all the precision and expertise that goes into creating our bikes and apparel, we give our products distinctive names, that in turn celebrate the quirks of our national character. By drawing on a diverse cast of characters, from William Shakespeare to 10cc, we hope to imbue Pearson products not just with quality and performance but with personality. OUR HERITAGE Lots of brands talk about heritage. At Pearson 1860, we have the pedigree to back it up. Since Pearson first opened for business, the world has certainly changed; two world wars; revolution in Russia; splitting the atom; female suffrage; the invention of penicillin and landing on the Moon. Pearson has seen plenty of change, too; where once we repaired penny farthings, today Pearson House Design (PhD) offers the very best in precision bike-fitting and building. So, it’s reassuring to know that, after 159 years, discerning cyclists continue to put their trust in Pearson. WILL Pearson GUY Pearson THE JOURNEY From past to present 1860 Tom Pearson, a blacksmith, sets up a shop in Sutton, south-east England. Ideally situated for passing trade en route from London to the south coast, Tom’s metalworking skills soon prove invaluable for an increasingly popular mode of transport: bicycles. 1889 Tom is succeeded by his son, Harry, who makes the switch into full-time bike manufacture. Pictured here with the first-ever Pearson bike, the Endeavour. 1939 By the outbreak of world war two, the business is in the hands of Harry’s sons, Arthur and Len. Both are exempted from the draft in order to produce bikes for the Home Front. 1965 Now steered by Arthur’s son, Roger, the Pearson brand diversifies into ‘racers and randonneurs’. In the 1980s, the shop is awarded ‘5-star Raleigh’ status. 1994 The latest generation of Pearsons, Roger’s sons Guy and Will, join the firm. 2012 152 years after Tom Pearson fired up the forge, Guy and Will launch Pearson Performance, in west London. Ideally situated for the cycling mecca of Richmond Park, it offers precision fitting, sports therapy and physio, and an in-house coffee shop. TODAY The new-look Pearson introduces high-performance bikes and apparel, part of three new capsule collections that reflect the full range of the Pearson cycling experience: Road, Adventure and Urban. The collections are named in recognition of our founding father: Pearson 1860.